Key Takeaways

• A Cricut and printable sticker paper are the lowest-cost way to start selling handmade stickers from home.
• Print-on-demand services like Printify print and ship each order for you, so you can test designs without buying inventory.
• Bulk printers like StickerGiant lower your cost per sticker once you know which designs sell.
• Etsy is the best place to sell stickers online for built-in traffic, while Shopify gives you a branded store you fully control.
• Fixed fees and postage take a big bite out of small orders, so sticker packs and bundles protect your profit.

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So you want to learn how to sell stickers online? You’ve either got a stack of ’em lying around (not the most likely scenario), or you want to turn your art into something people slap on laptops, water bottles, and planners. Either way, this guide shows you how to sell stickers with or without a Cricut, where to sell them, how to price them for profit, and how to land your first orders..

How to Make Stickers to Sell With a Cricut

Cricut is known for vinyl decal cutouts. But that’s not all you can do with this nearly-magical cutting machine. With a couple-hundred-dollar investment, you can use a Cricut to cut custom shapes from foil, basswood, colored duct tape, and even corrugated cardboard.

To make stickers, you need printable sticker paper (either white or clear) and the machine’s fine-point blade. If you don’t have the StickerPix machine.

To make stickers to sell at home with Cricut’s Print Then Cut feature, follow these steps:

1. Gather your materials → sticker paper, an inkjet printer, a Cricut Joy Xtra, Cricut Maker, or Cricut Explore 3 with a fine-point blade, Cricut Design Space, and your sticker sheet image file. (The original Cricut Joy doesn’t support Print Then Cut, so choose the Joy Xtra if you want a compact machine.)
2. Select the right sticker paper → A matte white, full-sheet printable sticker paper made for inkjet printers is the easiest place to start.
3. Design or buy your sticker sheet artwork → Draw your own designs in a free program like Inkscape (great for the clean outlines Cricut cuts best) or Krita, or use Canva if you already have it. If you’re not a designer:
   • Placeit has thousands of customizable design templates and a logo maker with a commercial license;
   • 99designs connects you with professional illustrators for an original sticker collection;
   • Envato offers ready-made graphics (check each asset’s license to confirm it covers products you sell);
   • To sharpen your own skills, Skillshare has illustration classes taught by working creatives;
   • Coolors can help you build a consistent color palette for your whole collection.
4. Open Cricut Design Space and create a new project → Upload your sticker image file and save it as a Print Then Cut image.
5. Resize the image to fit the printable area → The maximum Print Then Cut size depends on your machine and paper size, so check Cricut’s Print Then Cut size chart before you print.
6. Print your design → Load the sticker paper into your inkjet printer and print using the Print option in Design Space.
7. Set your material → Choose “sticker paper” or “washi” in Design Space, depending on the brand you’re using.
8. Load the mat → Place the printed sticker paper on the LightGrip blue mat, aligned with the upper left corner, then load it into the machine.
9. Cut → Press the flashing Go (C) button to start cutting.
10. Check the cut → Unload the mat when the cut finishes. If any stickers aren’t fully cut, run the mat through a second time.
11. Peel and finish → Remove the stickers from the mat. Flip the mat upside down and peel it away from the paper to prevent curling. If you made kiss-cut stickers, remove the outer layer of sticker paper to reveal the finished stickers on the backing sheet.

Cricut also has newer products that can make the process simpler.

Here’s how to make stickers with your StickerPix:

1. Download Design Space from cricut.com/setup on a Bluetooth-enabled phone, tablet, or computer, then follow the prompts to connect and activate your StickerPix.
2. Make sure the machine isn’t printing, then insert the cartridge label-side up. Hold it by the hard plastic and avoid touching the film.
3. Place them sticker sheets in the material tray shiny side up, and don’t touch the printable side. On the Print + Cut, set the tray guide to the 4×7″ position for sticker sheets. The StickerPix Print takes one sticker sheet at a time.
4. Upload your artwork or customize a template in Design Space tells you which material to load.
5. Push the tray into the material tray slot until it clicks, then select the option to make your project. The machine prints, laminates, and (on the Print + Cut) cuts each sticker for you.
6. Watch your stickers come out sealed and ready to package.

For the best print quality, Cricut recommends using the StickerPix indoors at 50 to 95°F with 40 to 60% relative humidity. If you plan to sell designs from Cricut’s image library, read Cricut’s commercial-use terms first. Also compare the cost of StickerPix refill sheets and cartridges against your sticker prices; those consumables can cost more per sticker than plain sticker paper, which might make the StickerPix a better fit for custom orders, small batches, and personalized stickers at markets than for high-volume runs.

Before you list them, think about presentation. Professional packaging for eCommerce makes a $4 sticker feel like a gift, and branded labels from StickerGiant can offer an easy way to seal your mailers with your logo.

Also check whether your state or country requires a business license or sales tax permit for reselling stickers. You can see where to register a business in your state. Then, get back to designing!

Now, learn how to make stickers without a machine.

How to Make Stickers to Sell Without a Cricut

Without a machine to cut your stickers, you could draw or print them onto sticker paper and cut them out by hand. But if that were the plan, you probably wouldn’t be here, because you’d already be doing it.

The scalable alternative is to work with a professional online printer. And there are so many options. I mean… like a zillion. So let’s take the easy route and narrow it down to two business models:

• Print-on-demand (POD): A partner like Printify or Printful prints and ships each sticker only after a customer orders it. You hold zero inventory.
• Bulk printing: You order a batch of stickers from a printer like StickerGiant, store them, and ship orders yourself.

Print-on-demand is the lower-risk way to test new designs, while bulk printing usually earns you a better margin per sticker once a design proves it can sell. Many sticker shops start with POD and move their bestsellers to bulk orders later.

Here’s how three popular sticker printing services stack up:

Now, let’s take a deeper dive into how to get set up with each one.

1. Design & Sell Print-on-Demand Stickers With Printify

Printify connects a network of print providers to your online store, so you can add stickers to your catalog without buying a single sheet upfront. It integrates with Shopify, WooCommerce, Etsy, eBay, and more, which makes it a strong fit if you plan to sell on Etsy and your own website at the same time.

Here’s how to get started:

1. Create a free Printify account and connect your store, whether that’s Etsy, Shopify, or WooCommerce.
2. Browse the sticker catalog. Compare kiss-cut stickers, die-cut stickers, and sticker sheets, and check which print providers ship closest to your customers.
3. Upload your artwork in the product creator and preview how it looks at each size.
4. Order a sample so you can check color, cut quality, and finish before you sell to anyone.
5. Set your retail price. Printify shows your production cost, so you can see your profit per sale before you publish.
6. Publish to your store. When a customer orders, Printify routes the order to your print provider, who prints and ships it for you.

Since you never touch the inventory, Printify is one of the best ways to sell stickers online when you’re still figuring out which designs your audience loves.

2. Design & Print Stickers With Printful

Printful is another popular print-on-demand option, known for producing orders in its own fulfillment centers. The setup mirrors Printify: create a free account, connect your store, choose kiss-cut stickers or sticker sheets, upload and preview your artwork, then set your price and publish. When a customer buys, Printful prints and ships the order on your behalf. Comparing both before you commit is smart, since production costs and shipping times vary by product and destination.

3. Order Bulk Custom Stickers From StickerGiant

When you’re ready to stock up on proven designs, StickerGiant prints high-quality custom stickers and labels with fast turnaround. Ordering in bulk usually lowers your cost per sticker, which leaves more room for profit on marketplaces with per-order fees.

To place your first bulk order:

1. Pick your sticker type, like die-cut, kiss-cut, or roll labels for packaging.
2. Choose your size, material, and finish. Vinyl with a matte or gloss finish is a common pick for laptop and water bottle stickers.
3. Upload your artwork and review the digital proof carefully before you approve it.
4. Choose your quantity. Start with a modest run of your strongest designs so you don’t tie up cash in stickers that don’t sell.
5. Store and ship. Keep your stock flat and dry, then fulfill orders yourself or through a fulfillment partner.

Bulk printing takes more upfront cash than print-on-demand, but it gives you better margins and lets you sell stickers in person at markets and events, too.

Consider Turning Your Bestselling Sticker Designs Into More Products

Once a sticker design starts selling, your customers have told you they love that artwork. Gelato and the other platforms also let you put your design on print-on-demand posters, greeting cards, calendars, mugs, t-shirts, hoodies, and phone cases, with no minimum orders and no leftover stock.

Gelato doesn’t print stickers, so think of it as your next step after stickers rather than a replacement for your sticker printer.

Here’s why it’s worth a look for growing sticker brands:

• Gelato works with 250+ production partners in 32 countries, so many orders are printed closer to your customers.
• It connects to Etsy, Shopify, WooCommerce, Wix, Squarespace, and more.
• You only pay for what you sell.

Pairing a sticker with a matching art print or greeting card raises your average order value, which can help offset the per-order fees (which we cover in just a minute).

How to Sell Stickers Online Successfully

If you want to make a profitable online business out of selling stickers, you’ve got to get three things right:

• Choose the right platform (or platforms) to sell on.
• Price your stickers so every sale actually makes money.
• Promote your stickers to the right audience.

Nail all three, and selling stickers turns from a fun hobby into real income. Let’s explore each one so you’re ready to make a buck.

What are the Best Places to Sell Stickers Online?

When it comes to selling stickers, there are several great platforms to consider, and I recommend selling on more than one for the best results and maximum reach.

Here’s how the most popular options compare:

For most beginners, the best place to sell is Etsy (for the built-in traffic) plus your own Shopify or WooCommerce store for long-term brand building. Consider your target market, fees, and how much control you want, then choose the mix that fits your goals and resources.

If you go the own-store route, grab a matching domain for your sticker brand from Namecheap (unless you’re using Shopify, which has domains built-in) and set up your store policies with Termly so you’re covered on privacy and returns.

Here’s a deeper overview of each option:

1. Etsy

If you’re into handmade and unique products, Etsy is a fantastic place to start. Shoppers already search Etsy for stickers every day, which makes it the go-to platform for independent artists and small sticker businesses. You can fulfill orders yourself or connect a print-on-demand partner like Printify.

2. Shopify

Looking to set up your own online store? Shopify lets you create a fully branded sticker shop, keep your customer list, and connect print-on-demand apps in a few clicks. And, it’s the most user-friendly eCommerce platform (though there may be a learning curve if you’ve never built an online store before).

3. WooCommerce

If you already run a WordPress site (or want one through WordPress.com), WooCommerce adds a full online store to it, so your blog and shop live in one place. This is more of an intermediate to advanced eCommerce platform.

4. Amazon

As one of the largest online marketplaces, Amazon offers huge exposure. Selling stickers on Amazon can work well for sticker packs and bulk bundles, though fees make single low-priced stickers harder to sell profitably.

5. Redbubble

If you want a completely hands-off approach, Redbubble prints your designs on stickers and other merchandise and handles printing, shipping, and customer service. The tradeoff is a smaller margin per sale and less control over your brand.

6. Social Media

Instagram, TikTok, and Pinterest are powerful promotion platforms for selling stickers. Build a following, then send interested customers to your store through links in your profile.

And, take advantage of their shopping features. All three of these platforms allow you to tag products as posts in one way or another.

Recommended: What are the Best eCommerce Platforms for Small Businesses?

How Much Should You Charge for Stickers?

Determining a price for stickers can be a nuanced process, but I’ll simplify it as best I can.

Here’s what I recommend:

1. Crunch the numbers.
2. Watch your fees on small orders.
3. Set your profit goals.
4. Spy on the competition.
5. Test the waters, then adjust.

Start by figuring out the cost of making each sticker, including sticker paper, ink, and packaging. Don’t forget equipment maintenance, software subscriptions, and platform fees. Add it all up to get your total cost per sticker, then plug your numbers into the free eCommerce Profit Calculator (or the Dropshipping Profit Calculator if you use print-on-demand) to see your real margin.

Here’s a quick example using Etsy’s current US fees:

Say you sell one sticker for $4 and charge $1 for shipping. Etsy takes a $0.20 listing fee, a 6.5% transaction fee ($0.33), and payment processing of 3% plus $0.25 ($0.40). That’s about $0.93, or nearly 19% of the order, before you’ve paid for materials or postage. Sell a 3-pack for $10 plus $1 shipping, and your fees drop to about $1.50, or roughly 14% of the order. Bundles (or pairing stickers with a matching print from Gelato) are your friend.

Decide how much profit you want to make per sticker. It’s your business, so you call the shots. Consider the effort you put into each design and what feels like a fair return for your work.

Check out what other sticker sellers charge on Etsy, Redbubble, and independent artist shops. Look for stickers with similar designs, size, quality, and materials to see what people are willing to pay. Then, think about what makes your stickers special.

Customers might be willing to pay more for:

• One-of-a-kind designs
• Waterproof vinyl
• Holographic finishes

All of these things can offer perceived value.

Start within the price range you found during your research, then experiment with different price points, sticker packs, and bundles to see what resonates. Track your sales and gather feedback as you go. Finally, revisit your prices as your costs, sales volume, and customer feedback change. Pricing is a dynamic process, and you’ll find your sweet spot the more you learn about your customers and your market.

How to Promote Your Stickers

Ready to kick your sticker promotion game up a notch? Consistency and authenticity are key when you promote your stickers. Stay active, build relationships, and let the world see the magic of your one-of-a-kind designs.

Here are some actionable tips to get your stickers selling like hotcakes.

1. Shoot Scroll-Stopping Sticker Photos

This sticker photo from MemoryHouseStudios on Etsy shows a great example of a well-lit, engaging photo. Upon closer look, it may be heavily edited, but still catches the eye and shows a clear image of what the customer can expect if they buy the product.

Take bright, well-lit photos of your stickers from different angles and in real-life scenarios to catch people’s eyes. Make sure colors and details pop so customers know exactly what they’re getting. Lifestyle shots that show your stickers on laptops, notebooks, and water bottles sell far better than flat scans. No photo setup? Placeit has thousands of mockup templates for print-on-demand products, so you can show your designs on real-looking items in minutes.

2. Pack & Ship Stickers to Optimize Profits

If you use print-on-demand, your print provider handles shipping for you, so you can skip this step entirely. However, shipping is where some sticker sellers who print their own products quietly lose money. Stickers are light (so generally inexpensive to ship), but they bend. And, a crumpled sticker can lead to a refund request or a bad review.

Here are some tips to optimize sticker shipping:

• Protect flat orders → Pack stickers with a piece of chipboard in a rigid mailer or stiff envelope so they arrive flat.
• Compare carrier rates → Tools like Shippo and Easyship allow you you compare carriers and print discounted labels, which matters when you ship larger sticker bundles or international orders.
• Brand the unboxing → A custom seal or thank-you label can turn a plain envelope into a moment customers want to share online, so these things can help encourage organic user-generated-content.
• Outsource when you outgrow your kitchen table → If you’re shipping hundreds of orders a week, ShipBob can store your inventory and handle fulfillment for you.

Getting shipping right can protect your margins and your reviews (which can help keep your sticker business profitable as your order volume grows).

3. Build Your Sticker Brand on Social Media

Use Instagram, TikTok, Facebook, and Pinterest to show off your sticker designs. Create a business account specifically for your sticker shop, and post regularly: product photos, behind-the-scenes peeks, design inspiration, and features of happy customers.

Pinterest is especially powerful for stickers because pins keep sending traffic for months. If you run paid social ads, check your numbers with the ROAS Calculator so you don’t spend more on ads than your stickers earn.

4. Team Up With Creators & Run Giveaways

Collaborate with influencers or fellow artists in your niche, offering free stickers in exchange for spreading the word about your brand. Host giveaways on social media and encourage people to share your posts and tag friends for a chance to win some awesome swag.

One of the easiest ways to manage creator and influencer programs is to use a platform like Impact (all-in-one with built-in traffic) or Partner.io (dedicated brand influencer program).

TikTok Shop, Instagram Creator Marketplace, YouTube BrandConnect (formerly FameBit), and Pinterest Creator Hub also have built-in influencer outreach programs.

5. Turn Fans Into Repeat Buyers

Respond quickly to messages, comments, and questions from potential customers, and show your fans some love by featuring their photos and reviews on your site and social accounts. Start an email list to keep customers in the loop about new designs, sales, and exclusive offers.

Tons of apps and tools are available to help you accomplish this. For example, to run an email marketing campaign, Omnisend is built for online stores, while GetResponse works well if you also run a blog or creator brand. And, on Shopify, a reviews app like Loox can collect photo reviews that build trust with new buyers.

6. Sell Stickers Offline at Markets & Fairs

Take your promotion game offline by selling your stickers at local craft fairs, markets, and art events. A card reader like Shopify POS lets you take payments at your booth and keeps your in-person and online inventory in sync. Hand out business cards or postcards that show off your designs, and team up with local shops, cafes, or bookstores to sell your stickers on consignment.

7. Join Online Sticker Communities

Dive into online forums, groups, and subreddits about your sticker niche (or stickers in general). Share your wisdom, offer helpful advice, and engage genuinely with the community. Skip the spammy self-promotion, but include a link to your store or social profiles in your profile or signature.

8. Consider Launching a Monthly Sticker Club

Consider a subscription offer. Call it a “club” or “membership” to create an air of exclusivity, and send subscribers a fresh pack of stickers every month. You win because your biggest fans order automatically each month, and your customers win because they never miss your new designs.

If this idea appeals to you, check out the best subscription apps for Shopify.

Final Thoughts

Selling stickers online can be a rewarding and profitable venture. Whether you use a Cricut to make your own designs or work with professional printers , there’s an option that fits your creative style and business goals.

Choose your platform, price your stickers with fees and shipping in mind, and promote them consistently. Follow the steps in this guide, test what works, and you’re well on your way to attracting customers, building a loyal following, and generating sales for your sticker business. Happy selling!

To ideate, plan, and launch your online business from scratch, claim your free online launch dashboard today.

Frequently Asked Questions About Selling Stickers Online