10 Best Shopify Review Apps to Boost Customer Trust

Are you looking to boost the credibility and trustworthiness of your online store? One effective way to do this is by displaying customer reviews and ratings on your product pages. Not only do reviews provide social proof that can influence potential buyers, but they can also help you identify areas for improvement and gather valuable feedback from your customers.

If you’re using Shopify to power your online store, you have a range of review apps to choose from that can help you manage and display customer reviews. In this blog post, we’ll take a look at some of the best Shopify review apps on the market and help you decide which one is right for your business.

Whether you’re just starting out or you’re an experienced eCommerce retailer, there’s a Shopify review app that can help you make the most of customer reviews and ratings. Keep reading to learn more and add a little magic to your customer review process!

Here’s what’s in store: 

• Why Do You Need Reviews to Sell on Shopify?
• How Can You Get More Shopify Reviews?‘
• What Are The Best Shopify Product Review Apps in the App Store?
  • 1. Revie
  • 2. Judge.me
  • 3. Trustoo.io
  • 4. Rivo
  • 5. Junip
  • 6. HelpfulCrowd
  • 7. Vitals
  • 8. WiseReviews
  • 9. KudoBuzz
  • 10. Amazon Reviews & Ali Reviews
• Bonus: Where to List Your Store to Boost Trust Signals
  • I. Social Media
  • II. Niche Directories
  • III. Trustpilot
  • IV. BBB
  • V. Niche Blogs
• Frequently Asked Questions
• Final Thoughts

Now, let’s get this show on the road!

Why Do You Need Reviews to Sell on Shopify? 

Product reviews can be a valuable asset for merchants who sell on Shopify, or any other e-commerce platform, for a few reasons:

1. Customer reviews provide social proof: When potential customers see that other people have had a positive experience with a product, it can increase their confidence in the product and make them more likely to make a purchase. Trust in eCommerce is paramount. 
2. Reviews can improve search rankings: Search engines, like Google, often use customer reviews as a ranking factor, which means that having more positive reviews can help improve a store’s visibility in search results.
3. Reviews can help identify areas for improvement: By reading through customer reviews, merchants can get valuable insights into what their customers like and dislike about their products. This can help merchants identify areas for improvement and make changes to their products or customer service.

Overall, product reviews can be a valuable asset for merchants who sell on Shopify and other e-commerce platforms, as they can help increase sales, improve search rankings, and provide valuable insights for merchants.

How Can You Get More Shopify Reviews? 

Several years back, I was working on a project with a woman (I’ll call her Beth) who was the marketing manager at an online store. It was Beth’s job to add product reviews to the site. After hours of searching the internet for customer reviews and testimonials, she finally compiled a long list of glowing endorsements for each product.

But, when she started adding the reviews to the system, she noticed that some products had far fewer reviews than others. Desperate to even things out, she reached out to satisfied customers and solicited reviews. “Please, I’m begging you! Just write a few words about how much you loved that banana slicer and I’ll be eternally grateful,” Beth pleaded to one customer via email.

Her efforts didn’t really pay off, and any additional reviews were about as credible as the kid whose dog eats his homework for the third week in a row. 

At the time, I didn’t have any type of answer for Beth, whatsoever. Lucky for you, I’ve learned a few things since then. If you want reviews, there are some easy ways to get them:

• Import from other marketplaces – If you’re a reseller (your products aren’t unique to your brand), chances are you will be able to import customer reviews from AliExpress, Amazon, or other marketplaces. Today, there are apps that can help you automate the process. 
• Send an email or survey to customers – After they have made a purchase, you can send an email or a survey to customers a few days after they have received their purchase, asking them to leave a review of the product. Make sure to include a link to the product page so that it’s easy for them to leave a review.
• Include a call to action on your product pages – You can include a call to action on your product pages, encouraging customers to leave a review of the product. This can be as simple as a banner or message that says “Leave a review” or “Share your experience with this product.”
• Offer incentives for leaving reviews – You can incentivize customers to leave reviews by offering a discount or other incentive in exchange for their review. For example, consider offering a discount on a future purchase, or a free sample in exchange for a review.

Note that with incentivized reviews, as per FTC guidelines, reviewers must disclose what they received in exchange for sharing their experience. So, be sure to include a reminder of this with any quid pro quo solicitations.  

• Use social media to solicit reviews – You can use social media platforms, like Facebook or Instagram, to encourage customers to leave reviews. You can do this by posting about your products and asking customers to leave a review in the comments or by using hashtags that encourage reviews.

Overall, it’s important to be respectful and professional when soliciting product reviews and to make it as easy as possible for customers to leave a review. Above all, don’t ever beg. Trust me — You don’t want to be Beth. 

What Are The Best Shopify Product Review Apps in the App Store? 

If you’ve visited Shopify’s app marketplace, you know that there are thousands of product review apps available. So, which ones are the best? What features do they come with? And, how much will they cost?   

1. Revie

Revie is built on a simple, breakthrough idea that you can collect customer reviews via Whatsapp. It has a 5-star rating on the app store, and I couldn’t find a single complaint. You might want to use this app as a standalone review app, or use it in tandem with another.

Use Revie to collect product reviews on Whatsapp, then moderate and publish them in minutes. You can even collect photos from customers, and in a way that’s convenient and fast for them. Since many people don’t want to bother with multiple tabs and taking time out from their day to boost your products, you should be doing everything you can to make it easy for them — this app provides a great solution.

2. Judge.me 

Price: Free to $15 per month

Judge.me has more 5-star user reviews than any other app on the marketplace (more than 12K, to be precise). It’s a fast-loading, customizable app, currently available in 37 languages. And, it enables stores to display carousel ratings, store and product ratings, and trust badges. Users can also share product reviews on social media, rich snippets, and Google Shopping.  

Some users complain that the app could enable even more visual customization. Others say that they don’t love the fact that the app displays initials in place of full names, which brings down the perceived credibility of the product pages. And, with the free plan, users are unable to upload their logo, but it’s quite common for free apps to disable branding, so I wouldn’t give this grievance too much weight. 

3. Trustoo.io 

Price: Free to $9.99 per month

Trustoo.io or “TT Ali Reviews” is another user favorite. What we love about this one is that it allows users to import customer reviews from Ali Express to Shopify. So, with this app, you can display legitimate product reviews before you sell a single item. It can also send automated post-purchase review requests to your customers, which can help you set product page content on autopilot.  

Some Trustoo.io users have had difficulty translating reviews, but it appears that customer support is available to help with this issue if you run into it. On that note, users report being very satisfied with the app’s responsive and knowledgeable support team. 

4. Rivo

Price: Free

Rivo is a free app that gives users the opportunity to display photo reviews in a customizable, on-page widget. The design is elegant and tasteful, which makes it an awesome tool for product page UGC. If you want to display a modern, on-page popup form to collect reviews, this might be the right pick.  

Some users have said that star ratings are not enabled on the product grid display, which might be caused by an incompatibility with certain themes. 

5. Junip

Price: Free to $19 per month

Junip is designed to help you gather, manage, and display reviews on your store. The widgets are speed-tested and branding and CSS are automated (awesome for UX). And, Junip’s photo and video-enabled review forms are easy to set up and manage, 

While the app advertises Google shopping reviews, some users claim that their reviews aren’t showing in search results. Other unsatisfied users would like to see more language options. 

6. HelpfulCrowd

Price: Free to $10 per month

HelpfulCrowd is an app designed for on-page video reviews, but that’s not all it does. With this app, you can streamline review collection, display text, image, and video reviews on your product pages, and make it easier for customers to decide if your product is going to meet their needs. You can moderate which videos are shown, so you ultimately remain in charge of the end-user experience. 

The only downside I could find is that the HelpfulCrowd app isn’t necessarily built for people with no Shopify dev knowledge. But, this is an easy fix if you just reach out to the developer — they can help you get it set up. Intermediate-level Shopify sellers are likely to bypass this issue altogether. 

7. Vitals

Price: $29.99 per month (30-day trial)

Vitals is an all-in-one marketing app that enables you to add product reviews to your site, among other benefits. In fact, they have 40+ built-in features that you might otherwise need multiple apps to do: Upsells, pop-ups, Instagram feeds, urgency and scarcity notifications, live chat, currency conversion, email marketing, and more. If you’re looking for a robust solution, you might find it here.  

Now, while there are a ton of features, you may still need additional apps, if the features are limited. For example, some people are unsatisfied with Vitals’ site search feature and use an additional app for this use case. And, some users have complained that customer support is slow to respond. 

8. WiseReviews

Price: Free to $2.95 per month

WiseReviews is designed to help store owners display photo and video reviews. Reviews can be easily imported from Shien, Shopee, and Ali Express. The app is lightweight, mobile-friendly, and inexpensive, even for the paid version. 

So far, it doesn’t have a ton of user reviews, but WiseReviews is the only review app I’ve found in the Shopify app store with only 5-star ratings. If you know something that isn’t awesome about this one, please drop it in the comments. 

9. KudoBuzz

Price: Free to $19.99 per month

KudoBuzz is a bit different than the other apps listed here, in that it helps store owners sync their product reviews across several marketplaces: Etsy, Amazon, Facebook, and Google Reviews. While Facebook and Google Reviews are typically more for store reviews than product reviews, this app is definitely worth a mention. 

Some users complain that the app lacks customization, compared to others, and that product titles must be exactly matched for the sync to be successful. This isn’t exactly optimal, since product SEO should be optimized on a case-by-case basis and vary from marketplace to marketplace. Still, this would be so helpful for some sellers with small catalogs. 

10. Amazon Reviews & Ali Reviews

Price: Free to $6.95 per month

Amazon Reviews & Ali Reviews is available to set up in a matter of minutes and enables you to import product reviews (even those with images) from Ali Express and Amazon. The visual aspects of the widgets are customizable and can match your store theme. 

Some users have said that the interface is glitchy, which kept some from upgrading to the paid version — the last time this was reported was over a year ago, so the bugs may have been fixed by now. While it may be a bit unreliable at times, when it works, the features are insanely powerful. 

Bonus: Where to List Your Store to Boost Trust Signals

If you haven’t already started down this path, you’re going to need store reviews in addition to product reviews. For one, if people can see that you have happy customers, they’re more likely to trust you. Next, search engines like to see your brand and your domain listed on multiple sites. 

For now, let’s look at a handful of places where your store should be listed to further enhance your trust signals. 

I. Social Media 

First, establish and optimize your social media presence. Pinterest, Instagram, Facebook, and TikTok are especially popular platforms for eCommerce, but the goal should be to meet your audience wherever they are hanging out. 

II. Niche Directories

What are you selling? Now, which directories list resources and stores like yours? Make sure that your brand and store are listed in them — choose at least the top three niche directories and submit a listing with your logo, store description, and a link back to your website.  

III. Trustpilot

While eCommerce stores aren’t exactly the most loved category on Trustpilot (Amazon only has a 1.7-star rating), adding your store to their directory can instantly make it seem more legit. Trustpilot is one of the most trusted review sites for brands in most industries. Be sure to reply to any reviews you receive (if you can keep up). Hint: Great customer service can boost your Trustpilot score. 

IV. BBB 

The Better Business Bureau (BBB), to this day, is the authority on U.S. business credibility. If you haven’t already, get your store listed on the platform. Bonus points if you get BBB verified. In addition to scoring your business, the system can even help you work out disputes and tends to rate businesses fairly based on how they respond. 

V. Niche Blogs 

Surely you’ve seen countless “top online store” and “best place to buy” blog posts. It can do wonders for your website traffic to reach out and ask bloggers if you can get your store or products listed in their existing posts. If you’re following best practices, and your store has aesthetic appeal, writers will be stoked to have another store to add to their lists. Or, pitch a few bloggers your own topics, and link out to your store in your author bio. 

Consider listing your store in directories that encourage reviews, likes, and upvotes. As you build out your business and your brand, you never know where people might find you.  

If you have any other helpful suggestions, please share them in the comments below.  

Recommended: This is How to Earn Trust in eCommerce [2023 Online Merchant’s Guide]

Frequently Asked Questions

Final Thoughts

There are hundreds of thousands of awesome Shopify apps available that can help merchants improve their stores and grow their businesses. Whether you’re looking for tools to help with marketing, shipping, or customer service, there’s a Shopify app that can help.

While it’s important to carefully evaluate the features and cost of each app before installing it, the benefits of using the right Shopify review app can be significant. From providing social proof, improving search rankings, and identifying areas for improvement, a review app can totally revamp your operations. 

Ultimately, the best Shopify app for your store will depend on your specific needs and goals. By carefully considering your options and taking the time to research and test different apps, you can find the tools that will help your store thrive.

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