9 Best eCommerce Platforms for Small Businesses (2024)

Are you ready to step onto the online stage and level up your hustle? Well, you’ve come to the right place because we’re about to dive into the exciting realm of eCommerce platforms and find the absolute best one for your small business. 

With technology moving at lightning speed today, a strong online presence is absolutely crucial for your small business’ success. 

And guess what? — Choosing the perfect eCommerce platform tailored to your specific needs is the key to unlocking that success. 

Fortunately, we’ve curated a list of the nine absolute best eCommerce platforms for small businesses in 2024. Get ready to soar in the competitive online marketplace!

Whether you’re just starting out on your entrepreneurial journey or looking to expand your existing online business, these platforms offer a whole range of features and functionalities that will make your life easier and your business thrive. So, get ready to discover your perfect match.

Here’s what’s in store: 

• How Do You Take Your Small Business Online?
• How Do You Choose an Online Business Platform?
• Best Small Business Selling Platforms on the Internet
  • 1. Shopify
  • 2. Wix
  • 3. Weebly
  • 4. WooCommerce
  • 5. Adobe Commerce (Previously Magento)
  • 6. BigCommerce
  • 7. OpenCart
  • 8. Shift4Shop (Formerly 3dcard)
  • 9. PrestaShop
• Frequently Asked Questions
• Conclusion: Which Platform is Best for Your Small Business?

So, let’s get cracking!

How Do You Take Your Small Business Online? 

To take your small retail business online, you need to choose an eCommerce platform to build your new, online store. 

An eCommerce platform is a software or service that helps businesses create and manage online stores, sell products or services, and handle transactions over the internet…It provides tools for designing storefronts, managing products, processing payments, tracking orders, and implementing marketing campaigns. 

eCommerce platforms simplify the process of selling online and enable businesses to reach a wider audience.

How Do You Choose an Online Business Platform? 

To choose the best eCommerce platform for your small business, follow these simple steps:

1. Set your budget & compare pricing structures — Figure out how much you can afford to invest in an eCommerce platform, including fees and additional expenses…Then, look into the pricing plans of different platforms and consider what they offer for the price.
2. Know your differentiators — Identify the unique features and functionalities your business needs to stand out from the competition.
3. Consider your industry — Look for platforms that cater to your specific industry and offer industry-specific features.
4. Check the tech requirements — Assess your technical expertise and the level of control you want or need over your online store. Choose a platform that matches your technical skills or consider hiring a developer (if you go this route, make sure you choose a specialist with the platform you eventually choose).
5. Try before you buy — Take advantage of free trials and demos to test out the platforms and see if they meet your needs.

Take all factors into account and choose the platform that fits your budget, requirements, and growth plans. By following these steps, you’ll be well on your way to selecting the perfect eCommerce platform for your small business.

Recommended: How to Build an Online Grocery Store With Shopify

Best Small Business Selling Platforms on the Internet

Now, let’s peek in at the best platforms to build an online store for your small business. Here, we’ll explore offers from Shopify, Wix, Weebly, WooCommerce, Adobe Commerce, BigCommerce, OpenCart, Shift4Shop, and PrestaShop — we’ll look at each in full so you know without a doubt which one is right for you. 

1. Shopify

Let’s talk about Shopify, the rockstar of eCommerce platforms…Brace yourself for its awesomeness!

• Pricing — Ranges from $39 to $399/month, but it’s free for 14 days and $1 for your first month
• Key Differentiators — User-friendly interface, massive app store, and secure payment gateways
• Ideal Small Business Industries — Fashion, beauty, electronics, home goods, + more
• Tech Considerations — Limited control over backend code, reliance on Shopify’s infrastructure

Shopify is like a superstar with a user-friendly interface that’s so smooth, it’ll make you want to do a happy dance. 

And guess what? — It’s not just about looks. 

Shopify comes packed with a comprehensive suite of tools that will blow your mind. From inventory management to marketing features, it’s got your back like a true business partner.

But wait, there’s more! Shopify’s app store is like a treasure trove of goodies waiting to be explored. 

Need a powerful analytics tool? They’ve got it. 

Fancy a cool widget to engage your customers? They’ve got that too…The possibilities are endless!

And here’s the best part: Shopify offers its own point of sale (POS) platform with a fancy card reader that integrates with your offline and online inventory. 

Oh, and let’s not forget about security. Shopify takes it seriously. With secure payment gateways and data protection measures in place, you can sleep peacefully knowing that your customers’ information is safe and sound.

Now, here’s the real deal: Shopify is a true chameleon. It suits small businesses from all walks of life. Whether you’re in the fashion industry, beauty business, tech gadgets, or home goods, Shopify has got you covered. It’s like having a platform that understands your unique needs and helps you shine in your industry.

If you want an eCommerce platform that’s user-friendly, loaded with tools, and perfect for businesses in various industries, then Shopify is the way to go. It’s time to unleash your small business’s full potential and conquer the online world with Shopify by your side!

→ Give Shopify a try today (it’s only $1 for the first month, and you’ll get $50 for app store credit). 

What are the Downsides of Shopify? 

According to some users, Shopify has some potential downsides, though most of these can be overcome with an app: 

• Limited design customization
• High transaction fees
• Dependency on third-party apps
• Limited control over SEO
• Data control and migration restrictions
• Cost of scaling 

Keep in mind that these downsides may not be applicable to you, so consider your specific business requirements when you consider Shopify as an e-commerce platform.

Recommended: 9 Best Products to Sell on Shopify in 2023

2. Wix

Ready to talk about Wix? — This platform can be the ultimate game-changer when it comes to building websites and running an online store. Get ready to discover a whole new world of possibilities!

• Pricing — Business and eCommerce plans range from $27 to $59/month
• Key Differentiators — Stunning templates, drag-and-drop interface, integrated marketing tools
• Ideal Small Business Industries — Photography, art, design, handmade crafts
• Tech Considerations — Limited scalability for complex online stores, fewer advanced eCommerce features compared to dedicated platforms

Wix is not your ordinary website builder…It’s a powerhouse that combines stunning design options with seamless eCommerce capabilities. With Wix, you can create a website that’s not just visually striking but also fully equipped to handle online sales like a pro. Talk about a winning combo!

Now, hold on tight because Wix has something truly special in store for you. It’s all about their jaw-dropping range of templates that will make your website shine brighter than a diamond. And guess what? You don’t need to be a tech wizard to make it happen. 

Wix’s drag-and-drop interface is so intuitive, it’s like painting on a digital canvas. You’ll have your website up and running in no time, and it’ll be a masterpiece that truly represents your small business.

Furthermore, Wix is here to be your trusty sidekick in the marketing world too. They offer integrated tools that will supercharge your online presence, driving more traffic and boosting sales like never before. Say hello to reaching new customers and making a real impact in your industry!

Now, here’s the real scoop: Wix is the perfect match for small businesses that value captivating website design and user-friendly experiences. If you’re in a creative industry like photography, art, design, or handmade crafts, Wix is like a dream come true. It’s your secret weapon to showcase your unique talents…and attract customers who can’t help but fall in love with your offer.

If you’re ready to take your small business to the next level with an awe-inspiring website and seamless eCommerce functionality, Wix is the answer. Get ready to unleash your creativity, leave a lasting impression, and watch your online store thrive like never before. The digital world is yours for the taking, so let’s make it happen with Wix by your side!

What are the Downsides of Wix? 

While most long-term Wix users are happy, some people have had complaints: 

• Limited design flexibility
• Challenges with mobile responsiveness
• Ads and branding on the free plan
• Limitations on scalability
• SEO limitations
• Difficulty in platform switching
• Mixed reviews about customer support

Again, not all of these will apply to you, but they’re worth a mention. 

3. Weebly

Meet a user-friendly and efficient platform that’s perfect for small businesses: Weebly…Get ready to experience simplicity like no other.

• Pricing — Free for Basic, upgrade for $13 to $29/month
• Key Differentiators — Intuitive website builder, eCommerce functionality, integrated marketing features
• Ideal Small Business Industries — Food and beverages, event planning, personal services
• Tech Considerations — Limited customization options compared to other platforms, may require additional apps for advanced features

Weebly is like a tech-savvy best friend — always there to lend a hand and make things easy. With Weebly, setting up your online store is a breeze. Their intuitive website builder and eCommerce functionality work together seamlessly, giving you the power to create an online store in no time. Say goodbye to long hours of setup and hello to quick and hassle-free success!

But wait, there’s more! Weebly knows that looks matter, and that’s why they offer a variety of captivating themes to choose from. Your website will not only be functional but also visually appealing. And the best part? Weebly has got you covered on the mobile front too. With responsive design, your online store will look fantastic on any device, whether it’s a desktop or a smartphone.

But Weebly doesn’t stop there. They’ve got some marketing tricks up their sleeve too. With integrated marketing features, you can boost your online shopping experience and attract more customers. It’s like having a personal marketing assistant right at your fingertips!

Now, let’s get to the exciting part: Weebly is tailor-made for small businesses like yours, where simplicity and speed are key. If you’re in the food and beverages industry, event planning, or personal services, Weebly is your secret weapon. It’s like having a trusted partner that understands your needs and helps you shine in your field.

If you’re looking for a user-friendly platform that gets your online store up and running quickly, Weebly is the perfect choice. It’s time to simplify your journey and unleash the full potential of your small business. Get ready to conquer the online world with Weebly by your side!

What are the Downsides of Weebly? 

Weebly seems to be loved by users with low-level tech needs and those who like to leave the design alone — Others have a few criticisms:

• Limited design flexibility
• Scalability and advanced features may be lacking
• E-commerce functionality is not as advanced as dedicated platforms
• SEO capabilities have limitations
• Template switching can be challenging
• Mixed reviews about customer support

Whether this applies to you or not, I don’t know…just give it some thought. 

4. WooCommerce

Now, let’s peek in at WooCommerce: the mighty eCommerce plugin to help you level up your WordPress website. Get ready for some serious online selling power!

• Pricing — Free, but requires WordPress hosting and additional costs for extensions
• Key Differentiators — Seamless integration with WordPress, advanced customization options
• Ideal Small Business Industries — Fashion, accessories, niche markets, digital products
• Tech Considerations — Requires WordPress knowledge, maintenance, and security responsibilities fall on the user

WooCommerce is like a superhero sidekick, enhancing the capabilities of your WordPress website with its robust features and flexibility. With WooCommerce by your side, you’ll have all the tools you need to create a professional online store that’s bound to impress.

Here’s the lowdown: WooCommerce doesn’t hold back when it comes to features. It’s packed with everything you need to run a successful online business, from inventory management to payment gateways and everything in between. Plus, it’s highly customizable, allowing you to tailor your online store to your unique branding and design preferences. Say hello to a store that truly reflects your small business’s personality!

But that’s not all…WooCommerce seamlessly integrates with WordPress, making it a match made in digital heaven. You’ll have the power of the vast WordPress community at your fingertips, providing you with support, guidance, and a plethora of extensions to supercharge your online store.

Now, here’s the exciting part: WooCommerce is the perfect choice for small businesses already using WordPress as their content management system. If you’re part of the WordPress family, embracing WooCommerce is a no-brainer. It’s like taking your existing website to the next level and unlocking a world of eCommerce possibilities.

And the best part? WooCommerce knows no industry bounds when it comes to. Whether you’re in the fashion and accessories world, catering to niche markets, or offering digital products, WooCommerce has got your back. It’s like a versatile superhero that can adapt to any industry and help you thrive in the online marketplace.

If you’re ready to unleash the full potential of your WordPress website and create a powerful online store, WooCommerce is the ultimate choice. It’s time to become an eCommerce superhero and watch your small business soar to new heights. Get ready to conquer the digital realm with WooCommerce by your side!

What are the Downsides of WooCommerce? 

A word of caution: People who don’t know their way around WordPress don’t tend to have an easy time mastering WooCommerce — This isn’t to say it’s impossible, but here are some of the common fusses: 

• The complexity of setup and configuration
• Challenges in obtaining dedicated technical support
• Additional costs for extensions and integrations
• Store performance and compatibility issues
• A steep learning curve, especially for beginners
• Need for active security measures and maintenance

And, you have even more options, so let’s keep going… 

5. Adobe Commerce (Previously Magento)

Adobe Commerce is the powerhouse eCommerce platform that’s perfect for taking your business to the next level. Get ready to experience scalability and features like never before!

• Pricing — Used to start at $1,600/month,  and I’ve reached out for more info (will update this as soon as I have it)
• Key Differentiators — Scalable and feature-rich platform, advanced customization options
• Ideal Small Business Industries — Automotive, electronics, furniture, B2B wholesale
• Tech Considerations — Requires technical expertise, resource-intensive platform

Adobe Commerce is like a treasure trove of eCommerce goodness, designed to cater to businesses of all sizes. Whether you’re a small business with big dreams or a well-established enterprise, Adobe Commerce has got your back.

Here’s the deal: Adobe Commerce may require a bit of technical expertise to set up…but trust me, it’s worth it. 

Once you dive into its world, you’ll discover a universe of advanced customization options that will make your online store truly unique. From tweaking the design to fine-tuning the functionality, you have the power to create an eCommerce experience that perfectly aligns with your business goals.

But hold on tight because Adobe Commerce has something special in store for you. It’s all about managing multiple stores like a boss. With Adobe Commerce, you can effortlessly handle multiple online stores from a single platform. Talk about convenience and efficiency!

And the best part? Adobe Commerce loves to play well with others. It offers a wide range of integrations that allow you to connect with your favorite tools and services. From payment gateways to marketing automation, the possibilities are endless. You’ll have a toolkit that’s tailor-made for your business’s unique needs.

Now, let’s look at the kicker: Adobe Commerce is the perfect choice for businesses with complex requirements and high-volume sales. If you’re in industries like automotive, electronics, furniture, or B2B wholesale, Adobe Commerce is your secret weapon. It’s like having a reliable partner that understands the intricacies of your industry and provides the features and scalability you need to thrive.

If you’ve got complex requirements and need a platform to help you achieve full customization, Adobe Commerce is the ultimate choice. It’s time to embrace scalability, advanced customization, and seamless integrations. Get ready to conquer your industry and watch your business soar with Adobe Commerce by your side!

What are the Downsides of Adobe Commerce? 

Note that Adobe Commerce is a tech-heavy platform that may not be ideal for non-tech users. With that in mind, here are some of the objections that people like you have had with the platform: 

• Complexity and technical expertise required
• Resource-intensive platform
• Higher development costs and complexity
• Steep learning curve
• Challenges with upgrades and compatibility
• Limited support for the free edition

Still, you may find that the platform is awesome — it’s used by a ton of enterprise-level online sellers. 

6. BigCommerce

Get ready to discover the ultimate powerhouse eCommerce platform: BigCommerce. It’s time to take your business to new heights with its all-in-one solution. Let’s dive in!

• Pricing — $29 to $299/month with a 15-day free trial
• Key Differentiators — All-in-one solution, user-friendly interface, built-in SEO and marketing features
• Ideal Small Business Industries — Health and wellness, home improvement, outdoor gear
• Tech Considerations — Limited design flexibility compared to some competitors, may require technical assistance for complex customizations

Picture this: BigCommerce is like your business’s secret weapon, empowering you with a comprehensive suite of tools and features. From the moment you set foot in its user-friendly interface, you’ll know you’re in for a treat.

BigCommerce doesn’t hold back when it comes to supporting your business’s success. It offers built-in features specifically designed for SEO and marketing, helping you increase your online visibility and attract more customers. Say goodbye to sleepless nights wondering how to get your business noticed because BigCommerce has got your back!

Plus, BigCommerce takes security seriously. With robust security measures in place, you can rest easy knowing that your customers’ sensitive information is protected. It’s like having your very own fortress of digital security!

BigCommerce understands that small businesses have big dreams. That’s why it provides scalability, allowing you to grow and expand your operations without any limitations. Whether you’re planning to conquer new markets or launch exciting product lines, BigCommerce will be right there with you, supporting your every move.

And, the best part? BigCommerce is a perfect fit for small businesses like yours that crave a comprehensive solution. It’s like having a full toolkit at your disposal, ready to cater to all your eCommerce needs. So, whether you’re in the health and wellness industry, home improvement, or outdoor gear, BigCommerce has got you covered. It’s like finding the perfect companion that understands your business’s unique requirements and helps you thrive in your industry.

So, if you’re looking for an all-in-one solution that combines user-friendliness, comprehensive features, scalability, and robust security, BigCommerce is the ultimate choice. It’s time to unleash the full potential of your small business, conquer new horizons, and watch your online success soar with BigCommerce by your side!

What are the Downsides of BigCommerce? 

Like Adobe Commerce, BigCommerce is made for developers, not solopreneurs. And, here’s what some users have complained about: 

• Higher pricing compared to some other platforms
• Design limitations and customization restrictions
• The learning curve for new users
• App ecosystem may have limited options
• Mixed reviews about customer support

Consider your needs and priorities when thinking about BigCommerce as an e-commerce platform — you will likely need to work with a developer if you go this route.

7. OpenCart

This list wouldn’t be complete without taking a look at OpenCart, the open-source eCommerce platform that’s all about simplicity and flexibility. Get ready to embark on an exciting eCommerce journey with this user-friendly and budget-friendly solution!

• Pricing — Free, but may require additional costs for themes, extensions, and hosting
• Key Differentiators — Open-source platform, intuitive admin interface, multi-store functionality
• Ideal Small Business Industries — Clothing and accessories, toys, small-scale retail
• Tech Considerations — Limited official support, may require technical knowledge for customization and maintenance

OpenCart is like a trusted companion, guiding you through the world of eCommerce with its intuitive admin interface. Even if you’re not a tech expert, fear not! OpenCart understands that not everyone speaks in code. It’s designed to be user-friendly, ensuring that you can easily navigate and manage your online store without any headaches.

Also, OpenCart brings the power of multiple stores to your fingertips. With its multi-store functionality, you can effortlessly manage multiple online stores from a single platform. It’s like having the ability to expand your business without the hassle of juggling multiple systems. How cool is that?

And here’s the exciting part: OpenCart offers a vast selection of extensions and themes, allowing you to customize and enhance your online store. From adding specific functionalities to sprucing up your store’s design, the possibilities are endless. It’s like having a treasure trove of tools and resources at your disposal.

Now, let’s talk about your budget. OpenCart is a budget-friendly solution, perfect for small businesses like yours. It’s like finding a hidden gem that doesn’t break the bank. So, even if you have limited technical knowledge, OpenCart has got your back. It’s designed to simplify your eCommerce journey while keeping your wallet happy.

And the best part? OpenCart is a great fit for businesses in industries like clothing and accessories, toys, and small-scale retail. It’s like finding the perfect match for your business’s needs and aspirations. OpenCart understands your industry and provides the tools and flexibility to help you thrive.

So, if you’re looking for a user-friendly, budget-friendly, and flexible solution, OpenCart is the way to go. It’s time to embrace simplicity, unleash your creativity, and build an online store that truly represents your small business. Get ready to conquer the eCommerce world with OpenCart by your side!

What are the Downsides of OpenCart? 

And, like the other platforms, there are some downsides, according to users: 

• Limited core features.
• Complexity of customization.
• Quality and variety of themes.
• Challenges with community support.
• Difficulties with updates and compatibility.

Most of the time, you get what you pay for…

8. Shift4Shop (Formerly 3dcard)

Now, let’s talk about Shift4Shop (formerly 3dcart), the eCommerce platform that’s tailor-made for your needs. Get ready to discover a world of customizable templates, comprehensive marketing features, and secure payment options!

• Pricing — $0 for unlimited processing with a minimum of $500 in sales or $29+/month
• Key Differentiators — Comprehensive features, built-in marketing tools, reliable customer support
• Ideal Small Business Industries — Pet supplies, specialty foods, electronics
• Tech Considerations — Limited customization options compared to some competitors, may require technical assistance for complex integrations

Here’s the scoop: Shift4Shop knows that small businesses like yours need a platform that caters specifically to eCommerce. It’s like having a dedicated teammate that understands your unique requirements and provides the tools to help you succeed.

Shift4Shop offers a range of customizable templates, allowing you to create an online store that perfectly reflects your brand. From the layout to the color scheme, you have the power to make it uniquely yours. It’s like having a virtual storefront that captures the essence of your small business.

What’s more, Shift4Shop is all about helping you market your products and attract customers. With comprehensive marketing features, you can optimize your online presence, engage with your audience, and drive sales. It’s like having a marketing department right at your fingertips!

And let’s not forget about security. Shift4Shop takes it seriously. It provides secure payment options, to protect your customers’ data. Trust and peace of mind are key ingredients in building a successful online business.

Now, here’s the exciting part: Shift4Shop has your back when it comes to support. It offers reliable customer support, so you’ll never feel alone on your eCommerce journey. Whether you have a question, need assistance, or want guidance, their support team is ready to assist you every step of the way.

And the best part? Shift4Shop understands that affordability is important to small businesses. They offer pricing plans that won’t break the bank, allowing you to manage your budget effectively. It’s like having a cost-effective solution that doesn’t compromise on quality.

If you’re in a consumer packaged goods niche like pet supplies, specialty foods, or electronics, Shift4Shop might be the platform for you. 

What are the Downsides of Shift4Shop? 

You may not have heard people buzzing about Shift4Shop, but they do. Others have some regrets — here’s what they say:  

• Complexity and learning curve
• Limited design options and customization capabilities
• Concerns about the pricing structure
• Mixed reviews about customer support
• Some users find the documentation lacking

If you opt for this platform, be sure to join some relevant forums for support (Reddit seems to have some helpful devs that may be willing to point you in the right direction).

9. PrestaShop

Let’s talk about PrestaShop, the free and open-source eCommerce platform that’s all about giving you the best user experience possible. Get ready to discover a world of user-friendly interfaces, customizable themes, and multi-store management capabilities!

• Pricing — Free, but may require additional costs for themes, modules, and hosting
• Key Differentiators — Free and open-source platform, emphasis on user experience
• Ideal Small Business Industries — Fashion, home decor, beauty, electronics
• Tech Considerations — May require technical expertise for setup and customization, limited official support

And, PrestaShop knows that as a small business, you value user experience. That’s why it’s designed to be as user-friendly as possible. It’s like having a platform that speaks your language and makes setting up your online store a breeze.

Another thing…PrestaShop offers a wide selection of themes and modules, allowing you to customize your online store to match your brand perfectly. From showcasing your fashion collection to presenting your home decor products, PrestaShop has got the right theme for you. It’s like having a virtual designer at your fingertips!

But wait, there’s more! PrestaShop understands that small businesses often have multiple stores to manage. That’s why it provides multi-store management capabilities, allowing you to easily handle and expand your business operations. It’s like having a centralized hub where you can effortlessly control all your online stores.

Now, here’s the exciting part: PrestaShop is a free and open-source platform. Yes, you heard that right—free! It’s like finding a treasure chest of eCommerce goodness without having to spend a fortune. PrestaShop believes that every small business deserves a chance to thrive online, regardless of its budget.

And the best part? PrestaShop is suitable for small businesses in industries such as fashion, home decor, beauty, and electronics. It’s like finding the perfect match for your business’s unique needs and aspirations. PrestaShop understands your industry and provides the tools and flexibility to help you stand out.

So, if you’re looking for an affordable and scalable solution that prioritizes user experience, PrestaShop is the way to go. It’s time to create an online store that wows your customers, reflects your brand’s personality, and helps your small business thrive. Get ready to embark on an eCommerce adventure with PrestaShop by your side!

What are the Downsides of PrestaShop? 

While the platform has a huge following, not everyone has been satisfied. Here are some common complaints about PrestaShop: 

• Complexity and technical expertise required
• Limited official support
• Challenges with plugin compatibility
• Limited customization options for design and themes
• The learning curve for new users

And, PrestaShop is not a cloud-hosted solution…it’s an open-source software project for builders, so it’s only a good fit if you’re tech-savvy. 

Frequently Asked Questions

Conclusion: Which Platform is Best for Your Small Business? 

To wrap it up, the nine best eCommerce platforms for small businesses in 2023 are Shopify, Wix, Weebly, WooCommerce, Adobe Commerce, BigCommerce, OpenCart, Shift4Shop, and PrestaShop. 

Consider your needs, budget, and growth plans when choosing the perfect platform. These versatile options will help you establish a strong online presence and drive sales in any industry. You should evaluate these platforms based on your business needs. 

With that said, If I were building my first online store, I would choose Shopify — Building any website isn’t for all business owners, but Shopify is certainly the easiest eCommerce platform to master with the most features, apps, and integrations to promote your small business and find online success. 

→ Give Shopify a try today (it’s only $1 for the first month, and you’ll get $50 for app store credit).