Cortney Fletcher came up with the expression “Connective eCommerce,” to package an idea that online merchants can be more successful if they start out with a DIY store, enlist suppliers to ship products to customers, and use free content distribution channels instead of paying for ads. Now, thousands of people want more information, but the…
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You could’ve opened a brick-and-mortar store, but your dreams were much bigger than that. You wanted to reach the largest audience you could. The best way to do that was through eCommerce, and choosing to host your store on Shopify was a solid choice. But, what if you could include all customers that speak languages…
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Shopify SEO is vital because it helps to enhance the visibility and ranking of your online store in search engine results pages (SERPs). When your website appears higher in the SERPs, it is more likely to attract organic traffic from users who are searching for products or services related to your store. This, in turn,…
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There’s nothing better than selling products that no one can seem to get enough of. Unless of course, you’re a drug dealer. That’s just not cool – very unprofessional… But seriously – repeat customers are what all of us in eCommerce strive for, to create an unparalleled customer experience that keeps them jonesing for more. …
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Are you looking to sell your website or online store? Flippa is a very popular platform for entrepreneurs and business owners looking for a profitable exit or a new business. But, is it the right broker for your needs? I have personally used the Flippa platform to buy and sell websites a handful of times.…
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While the overall user experience and persona of your online store might be two of the most important pieces of operating a successful business, there are many other facets of this that are equally crucial. One of them is the shipping process. This is an aspect of your business that will either make or break…
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As an online merchant, you want to do everything you can to safeguard your business and your customers. One tool that can help you achieve this is a customer blacklist, which is a list of customers who are barred from making purchases after they show signs of sticky behavior. While customer blacklists can be controversial,…
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Are you looking to boost the credibility and trustworthiness of your online store? One effective way to do this is by displaying customer reviews and ratings on your product pages. Not only do reviews provide social proof that can influence potential buyers, but they can also help you identify areas for improvement and gather valuable…
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So, you operate a Shopify store. First of all, kudos to you my friend! Setting one up is no simple task. Yes, when getting started, each step is laid out and Shopify holds your hand every step of the way – in fact, they do in that regard. But, I don’t feel like I need…
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