7 Best Shopify Themes for Clothing in 2024
If you’re tired of scouring the internet for the best Shopify themes for clothing stores, only to be met with endless pages of mediocrity. You’ve come to the right place.
We’ve done all the sweating for you and rounded up the current seven most stylish and on-trend Shopify themes for clothing. Whether you’re into minimalistic sophistication, boho-chic, or lumberjack masculinity, we’ve got your six…
Get ready to level up your conversion rates and wow the pants off your customers with the best themes for online clothing stores currently available on the Shopify Theme Store.
- Considerations When Choosing Your Shopify Theme
- Best 7 Shopify Themes for Clothing
- What’s Most Important When Choosing a Theme?
- FAQ
- The Takeaway
Considerations When Choosing Your Shopify Theme
When selecting a Shopify theme for your clothing store, there are some important factors you’ll need to consider, including design, functionality, and customization options.
- Design: The design of your Shopify theme should reflect the style and feel of your clothing brand. Choose a theme that matches the vibe of your clothing and appeals to your target audience. For example, a vintage-inspired theme might be a good fit for a retro-style clothing store, while a sleek and modern theme might be better for a high-end fashion brand.
- Functionality: Choose a theme that offers the functionality you need for your clothing store. This might include features such as the ability to display multiple product images, a zoom function for close-up views of products, and the ability to filter products by size, color, or other specifics.
- Customization options: You’ll want a Shopify theme that’s easy to customize so you can make it your own and stand out from the competition. Look for themes with a variety of customization options, such as the ability to change the color scheme, font, and layout.
By keeping these factors in mind, you can pick a Shopify theme that isn’t just nice to look at but is also functional and flexible to meet the needs of your store and your customers.
Best 7 Shopify Themes for Clothing
In a recent post titled Custom Shopify Themes, we went over the ins and outs of what a custom Shopify theme is, what it can do for your online store, and gave some of our top picks of the best performing, most loved Shopify themes.
You may notice that there are a couple of repeat visitors making the list today, this isn’t only because they’re tailored to the fashion industry, but because they’re also truly the best on the theme store. (Before you ask – no, we don’t work for them).
Alright, enough chit-chat, let’s get down to the brass-tacks and give you what you’ve all been waiting for, the best Shopify themes for your clothing store.
1. Mavon
Mavon is a truly exceptional theme, designed specifically to cater to the unique needs of dropshipping businesses. If you’re running a high-volume store or processing a large number of transactions, Mavon is the ideal choice for you.
Let’s check out the key features of Mavon:
- Quick and easy setup for a swift store launch.
- Enhanced cart and checkout experience with features like cart notes, in-store pickups, pre-order options, and quick buy buttons.
- Marketing and conversion tools including back-in-stock alerts, blogs, countdown timers, cross-selling options, and customizable contact forms.
- Multi-language support with EU translations available in English, French, Italian, German, and Spanish.
- Engaging merchandising features such as animation effects, high-resolution images, image galleries, product videos, and size charts.
- Product discovery with enhanced search, mega menu support, product filtering, and sorting, and recommended products.
- Compatibility with the latest Shopify features, ensuring a seamless experience.
- Speed-tested and approved for a fast and efficient shopping experience.
- Unlimited free trial to try out the theme with your own products and customization.
- Free theme updates and non-expiring license for one store.
- One-time payment of $280 when you decide to publish the theme to your store.
With Mavon, you can confidently build a stunning and highly functional store that can handle the unique needs of your dropshipping or high-volume business.
2. Canopy
No, this isn’t a glitch in the matrix. I have covered this theme before, but once again Canopy has made it near the top of the list for several deserved reasons.
This theme is completely packed with features and is geared toward the fashion industry. Canopy has a very long history with literally thousands of downloads, so you can rest easy knowing these guys will have your back no matter the situation, to simply call them “experts” is a downplay.
Canopy is built for ultra-massive inventories and shopping carts with tools that will allow you to compete with the big boys such as:
- SEO
- Speed & Performance
- Flexible Sections
- Predictive Search
- Advanced Product Filters
…just to name a few.
The cost is $300, and offers an unlimited free trial, meaning you’ll only pay once you publish and take your store live using this theme. If you don’t end up going with Canopy, and you publish your site using a different theme, you’re charged nothing.
Whether your goal is to compete with other US-based online clothing stores or compete globally, Canopy can take you there.
3. Icon
If you operate a dropshipping clothing store, Icon is the theme for you. If you operate a traditional Shopify store, you’ll be impressed with the number of responsive features that it offers. Not only are they the masters of strikingly beautiful visual storytelling, up-selling, and cross-selling, but they also offer an incredibly easy setup process, and the capacity to handle the needs of even the highest volume stores.
With built-in OS2 filtering with color swatches, along with many other robust search-and-refine features, customers will find it easy to narrow down the products they’re interested in, along with Icon’s customizable cross-selling and up-selling features showing customers relevant add-ons and complementary products, you’ll see your store’s revenue boosted automatically!
Icon is very well supported and is updated almost constantly to ensure your customers are getting the shopping experience they deserve, and you as the store owner have less to worry about. They’ve got you covered and will hold your hand every step of the way.
The cost is $260, and again, unlimited free trial until you publish.
If you’re taking your dropshipping clothing store to a global scale, Icon is a perfect choice.
4. Yuva
If you are currently or planning on using time-based promotions in your marketing strategy, Yuva is a first-class choice. It’s a modern, yet elegant theme for utilizing visual storytelling to showcase your products, your brand, and your voice.
Yuva’s countdown sale banner will keep your customers “in the know” about any upcoming sales or updates and draw an incredible amount of attention to your brand. Let’s face it, people will spend more money when they believe they’re getting a discount. It’s simple psychology.
Another great standard feature of Yuva is “re-order,” which keeps track of customers’ previous purchases to make it easy for them to re-order the items they already love, and will also show them suggested products based on past orders or browsing history.
Yuva is stuffed with helpful tools and conversion-driving features, and your customers will appreciate the simple, modern, elegant look and operation. It’s designed for stores that process a very large number of transactions in a given period, so you won’t ever have to worry about capacity issues.
The cost of Yuva is $210, with an unlimited free trial period until publication.
If you’re looking to build anticipation for your products and get customers excited to spend their hard-earned money with your brand, Yuva is a fantastic choice.
5. Zest
Zest is built with mobile-first conversions in mind. It has a stunning modern design, with more customer-friendly features than you can count, but the main selling point in our opinion is the energy they’ve spent on optimizing the mobile user experience.
With the increasing number of customers relying on their smartphones to make online purchases these days, Zest streamlines the customer’s mobile shopping experience and provides a seamless check-out process, and as the store owner, you’ll be able to paint a clearer picture of what your brand is all about with optimized and expanded content sections.
Includes these standard features for mobile conversions that are sure to skyrocket product engagement and overall sales:
1. Flexible Mega Menu
2. Smart Variant View
3. Quick Add-To-Cart
4. Advanced Filter and Search
The cost of Zest is $250 with an unlimited free trial until you publish.
By no means are we implying that Zest’s desktop view is dog water – it’s not. It’s just as gorgeous and easy to use as the mobile or tablet versions and includes all of the same conversion-driving features.
6. Stiletto
Stiletto is another one we’ve already covered in Custom Shopify Themes, but our answer for that is simple; it’s just that good. Not only is it one of our favorite layouts, but it also has every feature you could think of for both conversions and customer experience. Usually, that would mean that the theme is a pain in the ass to install, work with, or wigs-out on you constantly. Not true with Stiletto.
Bolster your sales funnel and gently push your customers toward the check-out process with Stiletto’s optimized conversion features.
Your customers will fall in love when they navigate through this theme’s elegant design built for visual storytelling with expanded text sections to paint an even more elaborate picture of your brand and your products.
Stiletto is made for high-volume stores, so you don’t need to worry about having to switch themes if you find yourself hitting the big leagues, it can handle anything you throw its way.
The cost is $300 with an unlimited free trial until publication.
We are pretty big fans, check out Stiletto and let us know what you think.
7. Reformation
Do you have a physical location in addition to your Shopify clothing store? If so, then Reformation is the theme you need. No arguing, stop poking around, and just download it, seriously. There is nothing better for that purpose, period.
Not only is Reformation designed for stores that do in-person selling, but it can also handle some seriously high volumes as well. Your customers will love its gorgeous visuals and easy-to-navigate interface. You’ll love its never-ending conversion-optimized features, ease of installation, and out-of-this-world support staff.
As a first for the Shopify theme marketplace, Reformation includes dedicated video support for a slideshow section to take your visual storytelling to the next level.
The cost of Reformation is $300 with an unlimited free trial, you won’t be charged until you publish. I will say this; if your store needs these features, and you also have a physical store, you’ll be publishing with it, no questions asked. It’s $300 well-spent.
Get back to making money, instead of sweating the petty stuff.
What’s Most Important When Choosing a Theme?
When choosing a theme for your Shopify clothing store, there are of course many personal factors to keep in mind, but some of the most important factors to consider include:
- Compatibility with your brand identity: The theme should align with your brand’s aesthetic and style. For example, if you’re slangin’ men’s clothes, the way your store looks and acts should reflect that.
- Responsiveness: The theme should be responsive so that it both looks and functions well on different devices such as smartphones, tablets, and desktop computers. Paying special attention to smartphone compatibility, this is what most people will be using to visit your site.
- Ease of use: The theme should be easy to customize and use so that you can quickly set up and manage your store. There’s nothing worse than having something glitch-out that’s difficult to identify and fix.
- Functionality: The theme should include all the features and functionality that you need for your store. Every store’s needs are different, identify what is most important to you, your brand, and your target audience.
- Customer experience: The theme should provide a seamless and enjoyable shopping experience for your customers. When setting up your store, view everything through the lens of the customer’s experience, after all, it’s their money you want.
- Search engine optimization: The theme should be optimized for search engines so that your store can rank higher in search results. While some themes will slightly help you with SEO, this comes down to practicing great copywriting skills.
- Customer support: It’s important to choose a well-supported theme, in case you run into any issues or need assistance with customization. This is why I almost always suggest purchasing a theme from the Shopify Theme Store, they are all 100% backed by Shopify and you can get help from multiple angles.
For more, see How to Make Money on Shopify: 42 Unique Business Ideas
FAQ
What are the best free Shopify themes for clothing?
The list of free Shopify themes is quite limited, although when you’re searching on the Theme Store it’s super easy to filter all the options down per industry and free or paid themes to find what you’re looking for. But, we highly doubt you’ll be very impressed with the results, just saying.
What are the most popular Shopify themes?
This is another question that can be answered most easily through the Shopify Theme Store’s filtering and sorting capabilities. When you’re trying to find out what is most popular, simply choose to sort the themes by popularity, and BOOM! You’ve got the most up-to-date info, right at your fingertips.
The Takeaway
Every store and every business situation is unique. Do your research and figure out what’s most important to both you and your customer base. What may work for one store selling identical products, may not work as well for another.
One of the above themes will work for most stores. They are all extremely customizable and include most of the features that will help your store stand out, attract the correct customer base, and even help you up-sell and cross-sell to boost your conversions.
Don’t forget about the support, you’re not going to be left in the dust. All of the above themes boast outstanding customer support, and they’ve also got Shopify in their corner. Between the two of them, they’ll take great care of you.
Now get out there and sell some threads!
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Chad is a Freelance Copywriter & the Founder of Jensen Copy. He's an expert in SaaS, technology, and travel (he's also done data center network maintenance, underwater repair, and CDL driving professionally). He's best known for providing a humorous, knowledgeable, no-B.S. view to everything he writes. Plus, he's fun to drink with -- Maybe he'll buy you a beer sometime and tell you some stories that should probably never be printed.
