5 Best Shopify Translation Apps: Scale Your Store Globally

You could’ve opened a brick-and-mortar store, but your dreams were much bigger than that. You wanted to reach the largest audience you could. And, the best way to do that was through an eCommerce marketplace. Choosing Shopify to host your store was a solid choice.

Now your brand has a worldwide reach, nothing better than that! Except there is something better, what if you could include all of the customers that speak languages other than English? Your world could become even bigger!

That’s where a Shopify translation app comes into play. There are many to choose from on the app store, each offering a different set of benefits. So which one is the best fit for your business? 

For the purpose of this article, I won’t be getting into the step-by-step process of physically translating in Shopify. We’re here to try and make your lives easier. We don’t need anyone cursing our name! 

Plain and simple, directly translating in Shopify is the hard road. Trust us, that way sucks – you’ll pop your tires, and resort to cannibalism. No Bueno.

I’ve narrowed the mile-long list of translation apps down to a manageable number for you. Taking into account the features that are necessary to sell at a global scale.

• Wait a Sec, Doesn’t Shopify Have Built-in Translation?
  • Does Shopify Auto-Translate?
• Here are the Best Shopify Translation Apps
  • 1. Langshop
  • 2. Weglot
  • 3. Langify
  • 4. Transcy
  • 5. G Translate
• Frequently Asked Questions
• Wrapping it up

Ready to head out? Let’s go!

Wait a Sec, Doesn’t Shopify Have Built-In Translation?

They do offer translation, but here’s the deal:

• They have very limited languages to choose from.
• In most cases, there is still a need to manually translate.
• You’ll need to subscribe to a language service provider to properly translate your site.
• The setup and translating processes are tedious and time-consuming.
• It usually requires fairly major theme and copy adjustments for each translated page.

So, yeah. They have translation options available, but as you can see the setup and maintenance are no walk in the park and usually requires some outsourcing anyway. I don’t see how that’s making anyone’s life easier.

Does Shopify Auto-Translate?

In a sense, yes, it can. If you enable multi-languages from the Shopify admin, it will create separate URLs for your translated content, when a customer lands on one of those URLs, the translations will be shown to them… if the language is available. This is what is known as localization: visitors from different regions of the world land on translated content, based on your store’s local URL.

Here are the Best Shopify Translation Apps

Let’s step back into reality, shall we? The following Shopify language translation apps will do all of the heavy lifting for you. Each app offers different features and is set at different pricing structures so you should consider what is most important for your business before diving in head-first.

1. Langshop

Remember that gorgeous super-nerd from high school? That’s what Langshop is for your Shopify store! It can speak multiple languages letting your customers shop in their native tongue, increasing your sales, and helping you reach a crazy-wide audience. It’ll make your store look and feel like a million bucks with its customizable design options. LangShop will make your store the coolest kid at school that everyone wants to hang out with!

There are lots of reasons why LangShop is a great choice for your Shopify store:

1. Comprehensive features: LangShop offers a wide range of features, including automatic translation, manual translation, and support for a plethora of languages and currencies.
2. Customizable: LangShop allows store owners to customize the layout and design of their translated pages to match the look and feel of their store.
3. User-friendly: LangShop is easy to use and navigate, even for those without any technical expertise.
4. Outstanding customer support: LangShop has a dedicated customer support team that will help you with any issues or questions.
5. Highly rated: LangShop has high ratings and positive reviews from users on the Shopify app store, which is an awesome indicator of its effectiveness and reliability.

Langshop fits seamlessly into Shopify Flow and integrates with tons of third-party apps such as ReConvert, LimeSpot, AfterShip Tracking, DeepL Translator, Google Translator, and Speed & SEO Booster, just to name a few. 

Langshop has several pricing tiers to best fit the needs of your business and comes with a 14-day free trial period.

If you’re looking for one of the most comprehensive language translation apps, Langshop is the way to go. No other app combines 4 different modes of translation and integrates and works with so many trusted translation drivers such as GoogleTranslate, and DeepL.

Aside from that, it’s also the most customizable app on the market, so none of the switchers or widgets will stick out like a sore thumb.

Give these dudes a shot and take advantage of the free trial today! You’ll be glad you did.

2. Weglot

Weglot is by far the most user-friendly language-translating app on the scene today. With Weglot, you can translate your entire store in about 5 minutes! (So they say)

This app allows you to translate your entire store’s content into over 100 different languages and provides an editor tool so you can quickly translate languages directly from the dashboard.

Weglot creates dedicated, SEO-optimized URLs for each translated language, allowing your store to rank higher by search engines in different regions. Weglot adheres to Google’s multilingual SEO best practices, so you can worry less about possible traffic degradation or penalties.

A few standard features of Weglot include:

• No code translations, simply tell it what you need and get a fully translated store in minutes.
• Collaborate with your team, manage and make edits to translations all on one platform.
• For speed, Weglot uses machine translations as a first layer, then offers the ability to make edits and adjustments or order professional translations afterward.

Weglot integrates with many third-party apps and sites including Sufio, Klaviyo, Instant Search +, Pagefly, Yotpo, and Judge.me, just to name a few.

This app offers several pricing tiers and features and comes with a free 10-day trial period. 

Weglot is a fantastic option for stores that wish to sell to a more targeted market as the variety of available languages is somewhat limited. But, if you find that you’re missing out on tons of sales coming out of less than 5 different countries, Weglot is the easiest solution to break through the language barrier and land those sales!

Be sure to click on the demo shop and play around, it could be the perfect fit for your store!

3. Langify

Launched in 2014, Langify is a veteran in the language translation game. They’ve literally seen it all and offer easy-to-use solutions to widen your store’s audience to the global stage. Langify offers automatic translations with the ability to manually adjust any and all translated content.

Here’s what Langify can do for your store:

• Robust and automatic translations to any language, you heard that correctly, any language!
• Fully translates every checkout page, including currency, using a real-time exchange rate converter.
• Offers an optional browser language detector with a language recommendation for customers landing on your site for the first time.
• Translates all Shopify content, along with all third-party app content.
• Customizable language and currency switchers, to better match your store’s theme.

Langify integrates with almost any third-party app or service including Recomatic Related Products, Cross-Sell, Gift Reggie, Store Pickup & Delivery, Searchanise, and Instant Search +, just to name a few.

Because Langify can do so much, the pricing works differently but still offers a trial period of 7 days to try them out.

Pretty simple, right? One price that can translate anything including third-party content on your store! The one instance I could see where this may not be a great solution is if you have a massive catalog of products, and wish to sell in a bunch of different countries.

While most translations with Langify are automated and accurate, there will inevitably be many adjustments needed. I could see that turning into a very long and tedious process. 

All-in-all, Langify is a solid solution, so make sure to consider them!

4. Transcy

The first thing that you’ll notice about Transcy is that rating, I mean just look at that sucker! Over 4700 reviews with a 4.9-star rating, is more than impressive. Tens of thousands of Shopify stores rely on Transcy to deliver outstanding service.

Here are a few of the features that make Transcy a fantastic choice to handle your store’s language translation needs:

• Auto-translate to the customer’s native language and convert currency using real-time exchange rates.
• With unlimited high-quality and naturally translated words, you’ll never have to worry about things getting “lost in translation.”
• Unbeatable foreign customer experience with location-based language and currency converters. Detects which language and currency the customer uses and gives them the option to change it.
• Multi-lingual SEO, increase your organic traffic abroad by translating the appropriate keywords specific to the customer’s region.

Transcy seamlessly integrates with many third-party apps and sites including Shipping Bar, judge.me, Product Reviews, Ali Reviews, Yotpo, and PageFly, to name a few.

Transcy offers several pricing tiers, along with a 14-day free trial period.

Transcy uses a powerful AI system that quickly and automatically translates all of your store’s content, and also offers a translate-on-demand feature. Because of all these reasons, Transcy gets the number one spot on our list. 

If you’re looking for the easiest language and currency conversion app to use, with the most robust features, this is the one for you, check them out today!

5. G Translate

Another highly popular option for your language translation needs is G | Translate. Which uses automatic AI translations, but also offers the ability to order professional translations on top of it to make sure everything is absolutely perfect. They provide a context editor to make changes and edits directly on the page, so you don’t need to hop through 10 different hoops to make changes to your site.

G | Translate launched in 2017 and with thousands of downloads it currently boasts a 4.7-star rating out of over 1800 reviews, not too shabby in our book! You can rest easy knowing that these guys know exactly what they’re doing and that your translating needs are in great hands.

Here are a few of the features that make G | Translate great:

• Offers unlimited automatic translations.
• Uses a translation proxy technology that enables translation of most third-party apps.
• Offers URL translation as well as country-specific domain translation to boost SEO no matter what region of the world the customer is searching from.
• Offers a customizable and lightweight language switcher to better match your store’s design.

The app integrates with Google Translate, one of the most powerful, and most used platforms on the market today.

G | Translate offers several pricing tiers with a 15-day free trial.

The only thing keeping these guys from the number one spot is that the pricing that is required to get the URL translation is a bit pricey. Also, the free tier doesn’t seem to include enough to make the download worthwhile. But, that’s the only downside we could come up with!

G | Translate is pretty flippin’ awesome, make sure and take a look at their demo store from their page on the Shopify app store, I’m betting you’ll like what you see.

Frequently Asked Questions

Wrapping Up

Creating a multi-lingual Shopify store will help you reach customers who wouldn’t otherwise make a purchase from you simply because you couldn’t understand each other. 

The whole reason for creating an online store in the first place is to sell to a wider audience than you could from a physical location, and with language translation, the world is your store’s oyster.

So smash down those borders and start slangin’ those products across the globe!

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