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influencer marketing metrics for ecommerce

The Top 6 Influencer Marketing Metrics for eCommerce

This is a guest post by Eva Man. Influencer marketing within eCommerce has become an undeniable force. But, here’s the catch: simply partnering with influencers does not guarantee marketing success. To unlock the potential of influencer campaigns, you need to roll up your sleeves and measure their impact. But how exactly do you measure the…
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Shopify vs Etsy

Shopify vs Etsy: Where Should You Sell Your Goods?  

A couple of weeks ago, I hosted a Q&A for an Entrepreneurship class at a local college. Well, actually, my daughter’s classmates had some questions about digital marketing that the professor couldn’t answer. So, of course, my kiddo raised her hand and volunteered me to come in and answer them.  I didn’t know exactly what…
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Dropshipping vs Private Labeling

Dropshipping vs Private Labeling: What’s the Best Investment?

This is a guest post by Muhammad Faheem. If you’re an investor looking to start an online business, you may be wondering what the difference is between dropshipping vs private labeling. Both are popular business models in the eCommerce industry, each with its advantages and disadvantages. In this article, we will explore dropshipping vs private…
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Build an online grocery store — sell groceries online

How to Build an Online Grocery Store with Shopify

Are you struggling with your local grocery business? It’s time to adapt to changing consumer behavior and learn how to build an online grocery store! Shopify could be the ultimate game-changer for your business. Say goodbye to the complexities of traditional online store development. With Shopify’s user-friendly platform, creating and customizing your online store is…
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best ecommerce platform for small business

9 Best eCommerce Platforms for Small Businesses (2024)

Are you ready to step onto the online stage and level up your hustle? Well, you’ve come to the right place because we’re about to hand you some eCommerce platform options that are the absolute best for your small business.  With technology moving at lightning speed today, a strong online presence is fundamental for small…
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Empire Flippers

Empire Flippers: The Gold Standard for Online Business Brokers

Ready to make a fortune buying or selling online businesses? Of course, you are. (Aren’t we all?) With the internet overflowing with so-called “opportunities,” finding the right business to invest in, or the right platform to sell your existing business on can be a real monster of an undertaking. That’s where Empire Flippers comes in…
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Packaging for eCommerce

Packaging for eCommerce: The Complete Guide for New Shopify Sellers

One of the most important aspects of eCommerce is packaging. Yes, that’s right, packaging. You may think it’s boring, but trust us, it’s anything but. Packaging can be the difference between a customer giving you a 5-star review or a 1-star review (we all know which one we’d prefer). For eCommerce businesses, shipping and fulfillment…
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Should You Use Pre-Made Shopify Themes or Build a Custom Theme

Should You Use Pre-Made Shopify Themes or Build a Custom Theme From Scratch?

This is a guest post from Sandra Brooke. As a new online store owner, you’ll need to make a lot of decisions, from what products to sell to how to market your store.  One of the most important decisions you’ll need to make is whether to use a pre-made Shopify theme or build a Shopify…
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How to Make Money on Shopify

How to Make Money on Shopify: 42 Unique Business Ideas

If you’re wondering how to make money on Shopify, the virtual shopping mall where the world is your customer and the sky’s the limit – look no further… Think of Shopify like a digital lemonade stand, but instead of sour citrus, you’re selling sweet products that make people’s lives better.  And, the best part? —…
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Shopify Custom Themes

Custom Shopify Themes: Make Your Online Store Stand Out

Originally posted December 2022. Updated to provide more insights. We won’t sugar-coat this: eCommerce is a highly competitive business. With over 5 million global stores currently in operation on the Shopify platform alone (this doesn’t account for Magento, Woocommerce, and the plethora of other marketplaces), it can be intimidating. What can you do to make…
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