5 Best Shopify Translation Apps: Scale Your Store Globally
You could’ve opened a brick-and-mortar store, but your dreams were much bigger than that. You wanted to reach the largest audience you could.
The best way to do that was through eCommerce, and choosing to host your store on Shopify was a solid choice. But, what if you could include all customers that speak languages other than English? Your brand’s reach could be nearly endless!
That’s where using one of the best Shopify translation apps comes into play. But with so many to choose from on the Shopify app store, which one is the best fit for your business?
We won’t be explaining the step-by-step process of translating within Shopify today. That’s the hard road – Trust us, that way sucks – you’ll pop your tires, and resort to cannibalism.
We’ve narrowed the long list of translation apps down to a manageable number for you. Taking into account the features you’ll need to sell at a global scale.
- Wait a Sec, Doesn’t Shopify Have Built-in Translation?
- Here are the Best Shopify Translation Apps
- Frequently Asked Questions
- Wrapping it up
Ready to head out? Let’s go!
Wait a Sec, Doesn’t Shopify Have Built-In Translation?
They do offer translation, but here’s the deal:
- They have very limited languages to choose from.
- In most cases, there is still a need to manually translate.
- You’ll need to subscribe to a language service provider to properly translate your site.
- The setup and translating processes are tedious and time-consuming.
- It usually requires fairly major theme and copy adjustments for each translated page.
So, yeah. They have translation options available, but as you can see the setup and maintenance are no walk in the park and usually require some outsourcing anyway. We don’t see how that’s making anyone’s life easier.
Does Shopify Auto-Translate?
In a sense, yes, it can. If you enable multi-languages from the Shopify admin, it will create separate URLs for your translated content, when a customer lands on one of those URLs, the translations will be shown to them… if the language is available.
This is what is known as localization: visitors from different regions of the world land on translated content, based on your store’s local URL.
Here are the Best Shopify Translation Apps
The following Shopify language translation apps will do all of the heavy lifting for you. Each app offers different features with different pricing, so be sure to consider what’s most important for your business before diving in head-first.
1. Langshop
Langshop can speak multitudes of languages so your customers can shop in their native tongue, increase your sales, and help you reach a crazy-wide audience.
There are lots of reasons why LangShop is a great choice for your Shopify store:
- Comprehensive features: Offers a wide range of features, including automatic translation, manual translation, and support for a plethora of languages and currencies.
- Customizable: LangShop lets store owners customize the layout and design of their translated pages to match the look and feel of their store.
- User-friendly: Easy to use and navigate, even for those with zero technical expertise.
- Outstanding customer support: A dedicated customer support team to help with any issues or questions.
- Highly rated: High ratings and positive reviews from users on the Shopify app store, which is an awesome indicator of its reliability.
Langshop fits seamlessly into Shopify Flow and integrates with tons of third-party apps such as ReConvert, LimeSpot, AfterShip Tracking, DeepL Translator, Google Translator, and Speed & SEO Booster, just to name a few.
Langshop has several pricing tiers to best fit the needs of your business and comes with a 14-day free trial period.
If you’re looking for one of the most comprehensive language translation apps, Langshop is the way to go. No other app combines 4 different modes of translation and integrates and works with so many trusted translation drivers such as GoogleTranslate, and DeepL.
2. Weglot
Weglot is by far the most user-friendly language-translating app available today. With Weglot, it’s possible to translate your entire store in about 5 minutes! (So they say)
This app allows you to translate your entire store’s content into over 100 different languages and provides an editor tool so you can quickly translate languages directly from the dashboard.
Weglot creates dedicated, SEO-optimized URLs for each translated language, allowing your store to rank higher by search engines in different regions while adhering to Google’s multilingual SEO best practices.
A few standard features of Weglot include:
- No code translations, simply tell it what you need and get a fully translated store in minutes.
- Collaborate with your team, manage and make edits to translations all on one platform.
- For speed, Weglot uses machine translations as a first layer, then offers the ability to make edits and adjustments or order professional translations afterward.
Weglot integrates with many third-party apps and sites including Sufio, Klaviyo, Instant Search +, Pagefly, Yotpo, and Judge.me.
This app offers several pricing tiers and features with a free 10-day trial period.
Weglot is a fantastic option for stores that wish to sell to a more targeted market as the variety of available languages is somewhat limited.
But, if you find that you’re missing out on tons of sales coming out of less than 5 different countries, Weglot is the easiest solution to break through the language barrier and land those sales!
Be sure to click on the demo shop and play around, it could be the perfect fit for your store!
3. Langify
Launched in 2014, Langify is a veteran in the language translation game. They’ve seen it all and offer easy-to-use solutions to widen your store’s audience to the global stage.
Langify offers automatic translations with the ability to manually adjust any translated content.
Here’s what Langify can do for your store:
- Powerful and automatic translations to any language, you heard that correctly, any language!
- Fully translates every checkout page, including currency, using a real-time exchange rate converter.
- Offers an optional browser language detector with a language recommendation for customers landing on your site for the first time.
- Translates all Shopify content, along with all third-party app content.
- Customizable language and currency switchers, to better match your store’s theme.
Langify integrates with almost any third-party app or service including Recomatic Related Products, Cross-Sell, Gift Reggie, Store Pickup & Delivery, Searchanise, and Instant Search +.
Because Langify can do so much, the pricing works differently, but they still offer a trial period of 7 days.
We could see where Langify may not be a great solution if you have a massive catalog of products, and wish to sell in a bunch of different countries.
While most translations with Langify are automated and accurate, most likely, adjustments will be needed.
All-in-all, Langify is a solid solution, so make sure to consider them!
4. Transcy
The first thing that you’ll notice about Transcy is that rating, I mean just look at that sucker – Over 4700 reviews with a 4.9-star rating! Tens of thousands of Shopify stores rely on Transcy to deliver outstanding service.
Here are a few of the features that make Transcy a great choice to handle your store’s language translation needs:
- Auto-translate to the customer’s native language and convert currency using real-time exchange rates.
- With unlimited high-quality and naturally translated words, you’ll never have to worry about things getting “lost in translation.”
- Unbeatable foreign customer experience with location-based language and currency converters. It detects which language and currency the customer using, and gives them the option to change it.
- Multi-lingual SEO increases your organic traffic abroad by translating the appropriate keywords specific to the customer’s region.
Transcy integrates with many third-party apps and sites including Shipping Bar, judge.me, Product Reviews, Ali Reviews, Yotpo, and PageFly.
This app offers several pricing tiers, along with a 14-day free trial period.
Transcy uses a powerful AI system that quickly and automatically translates all of your store’s content, and also offers a translate-on-demand feature.
If you’re looking for the easiest language and currency conversion app to use, with the most robust features, this is the one for you, check them out today!
5. G Translate
G | Translate also uses automatic AI translation but also offers the ability to order professional translations to make sure everything is perfect.
They provide a context editor to make changes and edits directly on the page, so you don’t need to hop through 10 different hoops to make changes to your site.
G | Translate launched in 2017 and with thousands of downloads it currently boasts a 4.7-star rating out of over 1800 reviews, not too shabby in our book!
Here are a few of the features that make G | Translate great:
- Offers unlimited automatic translations.
- Uses a translation proxy technology that enables translation of most third-party apps.
- Offers URL translation as well as country-specific domain translation to boost SEO no matter what region of the world the customer is searching from.
- Offers a customizable and lightweight language switcher to match your store’s design.
The app integrates with Google Translate, one of the most powerful translating platforms.
G | Translate offers several pricing tiers with a 15-day free trial.
It should be said that the cost to get the URL translation can get a bit pricey and the free tier doesn’t seem to include many features.
G | Translate is pretty flippin’ awesome, make sure to play around with their demo store, we’re betting that you’ll like what you see.
Frequently Asked Questions
What is the best free translating app for Shopify?
Most language translating apps offer a free pricing tier. What that includes will vary from app to app, and the “best” would be the one that fits your needs. Please note that free apps usually don’t have a ton of capabilities compared to their paid counterparts.
What is the best translation app for your Shopify store?
It depends on your business goals are for your business, how much time you have to spend on hands-on, technical processes, and your audience size. So, research the features of the top translation apps and compare them against what you need them to do for your store.
How do you translate in Shopify?
Shopify order translation requires some technical and time-consuming steps. Refer to Shopify’s guide on translations for the in-depth process and see if this is something you want to tackle on your own or hire a Shopify Expert (which is probably what we would do). Don’t forget that, depending on the country, people may use the same currency, but not speak the same language.
A good example of this is India — they use the same currency throughout the country but have different dialects and languages across the states.
Wrapping Up
Creating a multi-lingual Shopify store will help you reach customers who wouldn’t otherwise purchase from you simply because you couldn’t understand each other.
The whole reason for creating an online store in the first place is to sell to a wider audience than you could from a physical location, and with language translation, the world is your store’s oyster.
So smash down those borders and start slangin’ those products across the globe!
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Chad is a Freelance Copywriter & the Founder of Jensen Copy. He's an expert in SaaS, technology, and travel (he's also done data center network maintenance, underwater repair, and CDL driving professionally). He's best known for providing a humorous, knowledgeable, no-B.S. view to everything he writes. Plus, he's fun to drink with -- Maybe he'll buy you a beer sometime and tell you some stories that should probably never be printed.
